A B O U T
Lobo Cabrero is a brand of men's clothing that is genuinely Brazilian and urban. The company began its activities in the production of proprietary parts and Nacione ™ was responsible for the creation of the brand, visual identity and application of the brand in the main points of contact.
W H A T W E D I D
Nacione ™ has developed a brand identity inspired by the urban environment and street sports. The aesthetics were designed so that the brand acts around the urban lifestyle, opening possibilities for the expansion of products and collections.
The brand name, Lobo Cabrero (something like Thoughtful Wolf), has its icon inspired by the design of a tag, with a format that reminds labels.