A giant brand
in Rio 2016.


Client: Alessandro Rodrigo
Where: São Paulo, Brazil
Year: 2018

Agency: Nacione™ Branding
Production: Penkel Sports


Sports Branding in Rio 2016: a giant brand was born. Branding project designed for Alessandro Gigante (Giant), a brazilian paralympic athlete in Rio 2016, using as reference brazilian identity to show power and determination. Developed in partnership with Penkel Sport Business.