Brands must be planned

Every month we share a new article to think about the brand environment and where we can improve brand awareness to strengthen an image. Stay tuned to our social network accounts or scroll down to read them.
 

Photo: Unsplash

ARTICLE

WHEN SPORTS
BRANDS NEED TO
REINVENT THEMSELVES

People change and ideas evolve. In a constantly mutant marketplace, businesses need to reinvent themselves in all their extensions, and thinking about the brand's role within that context is the key to keeping a good reputation alive.

Read the full interview:
English

February 2019

ARTICLE

WHAT MAKES
A VALUABLE
SPORTS BRAND

Stadium revenue, cast, products, and sponsorships. In a superficial analysis, it may even seem simple to raise the data that proves the real value of a sports brand. The most dynamic variable in this math is not a number that defines its potential market value but rather the power of engagement that it can tease in a local and global community.

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English

February 2019

ARTICLE

HOW BRANDING
WORKS ON
SPORTS

In all possible environments in which brands exist, there is one that caught attention to attract a more emotional and faithful feeling of their customers: the sports branding. Clubs brands are loved and any company wants to have a brand as beloved as a club brand. Understanding what happens and how to take advantage of the lessons of sports brands is like discovering a secret.

Read the full interview:
English

February 2019

ARTICLE

SPORTS BRANDING:
LOYALTY AS AN
EFFECTIVE BUSINESS

In a world where companies have already started this brand changing movement, it’s impossible to leave sports brands behind.
Sport offers this kind of opportunity for those who are losing: there will always be another chance.

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English

January 2019

INTERVIEW

BRIAN KELLY:
SINGLE FRAME
STORIES

Versatility and sensitivity. The work of Brian Kelly enchants us to perceive the true look of the artist or character photographed. From Eminem to Whoopi Goldberg, health to sports, it’s amazing to be able to realize the true value of understanding a powerful moment captured by turning the value of the image into a message.

Read the full interview:
English

December 2018

INTERVIEW

JESSE RIESER:
PHOTOGRAPHIC
MEMORIES

Jesse Rieser is one of the guys that you understand how important sports photography is when you see his work. His impressive portfolio filled with colors, shapes, shadows, and lights caught attention from brands like MLB, Nike and Adidas, and every single moment captured has a nice touch or a nice joke that makes us think and react, not just moments captured on a frame. As a retired athlete and now professional photographer, Jesse spoke with us and explained how his work got this amazing direction between sports photography, personal and commissioned works.

Read the full interview:
English

November 2018

ARTICLE

FIGHTING
WITH THE
BIG ONES

In an era of globalization, the world gets smaller and football clubs have international competition. There’s no secret to turning this problem into an opportunity:  knowing your supporter and investing in the trustable relationship are the fuel for clubs in the Americas.

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English

October 2018

ARTICLE

CHALLENGES
ON BRAND
POSITIONING

New ways of buying and selling are coming, and that’s the largest window of opportunity for small and medium brands, not only in terms of growth, 
but in actually living up to their raison d’être.

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English

September 2018

INTERVIEW

BIG EYES ON THE WORLD CUP

We are in the middle of 2018 and already miss the 2018 Football World Cup in Russia. All of us who enjoyed this event have it now in our memories, regardless whether we were there or not. The shots, the goals, the athletes, the celebrations and outstanding matches are now part of our memories. However, by opening the photo album of the freelance photographer Ricardo Nogueira, who covered the World Cup this year, we realize how important it is to focus on the details that made this event the greatest of the year.

Read the full interview:
English | Português - Brasil

August 2018