Brands must be planned

Every month we share a new article to think about the brand environment and where we can improve brand awareness to strengthen an image. Stay tuned to our social network accounts or scroll down to read them.
 

Photo: Unsplash

ARTICLE

FIGHTING
WITH THE
BIG ONES

In an era of globalization, the world gets smaller and football clubs have international competition. There’s no secret to turning this problem into an opportunity:  knowing your supporter and investing in the trustable relationship are the fuel for clubs in the Americas.

Read the full article:
English

October 2018

ARTICLE

CHALLENGES
ON BRAND
POSITIONING

New ways of buying and selling are coming, and that’s the largest window of opportunity for small and medium brands, not only in terms of growth, 
but in actually living up to their raison d’être.

Read the full article:
English

September 2018

INTERVIEW

BIG EYES ON THE WORLD CUP

We are in the middle of 2018 and already miss the 2018 Football World Cup in Russia. All of us who enjoyed this event have it now in our memories, regardless whether we were there or not. The shots, the goals, the athletes, the celebrations and outstanding matches are now part of our memories. However, by opening the photo album of the freelance photographer Ricardo Nogueira, who covered the World Cup this year, we realize how important it is to focus on the details that made this event the greatest of the year.

Read the full interview:
English | Português - Brasil

August 2018