Branding Switch Football Academy
Client: Switch Football Academy
Where: Lagos, Nigeria
Agency: Nacione™ Branding
Switch Football Academy is a group that is wholly committed towards attaining excellence to change the narratives currently realizable in the Nigerian football circle – particularly as it relates to grassroot football. The group started its operation in 2018 and they needed a complete sports branding and identity to promote their ideas and services.
WHAT WE DID
Nacione™ was responsible for developing a fresh and complete branding platform from strategy to implementation. The project also includes the creation of the shield, alternative brand versions, such as corporate, brand applications in jerseys, variation for merchandising material, store and transportation. The hot new thing is the creation of a shield inspired by retro brands, to give variation of applications and allow to tell the story of a new brand, but with a different thought.
"We have developed a complete brand system for Switch, thinking about the main future projections of the business, but maintaining the soul of a club, a sport, a team. The brand is born as a great engagement action that will be reflected on each player and supporters."
Ricardo Carvalho, Creative Director.
Nacione™ is a global consulting firm specialized in branding and strategic management for entertainment, sports and tourism industries.
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