Rugby São Carlos
Rugby São Carlos needed a new brand and communication project for 2021. With games and championships at a halt since the beginning of the pandemic, the club worked behind the scenes to create a more modern look that retains the origins of the previous brand. The project, developed by Nacione™ Branding, included updating the shield, featuring the name of the institution and the city prominently, along with new uniforms launched and produced over the coming months. The main change was to the shield, which was created using the club's primary colors and featured a new illustration of the rhinoceros. According to the project organizers, the idea was to bring more personality to the team with a unique brand that would maintain the club's roots and give it a professional look. The club and the agency worked together to organize the main elements that bring unity and elegance to a modern signature that prepares the club to carry on the city's name.
General Enquiries, Media & PR
NY +1 917 720 3422
UK +44 20 8144 3396
BR +55 11 984550190
Av. Presidente Juscelino Kubitschek, 1455 - 4º andar.
São Paulo, SP
04543 011
let's celebrate life
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