Branding Portal do Rugby
inGoal / Portal do Rugby
São Paulo, Brazil
Launched in 2008 as a Blog, Portal do Rugby grew in the Brazilian sports segment and became, during that time, the main media about Rugby in Brazil. With an impeccable density and precise sport coverage on and off the field, the website was elected the best Brazilian Rugby coverage from 2010 to 2017, with the purpose of promoting the dissemination of the sport not only from Brazil, but also from the world, through photos, videos and statistics of the championships.
Celebrating 10 years of existence, the look of the brand and the site was out of date. The interaction of the site with the new digital platforms was not compatible with the evolution of the business, and the brand had to be questioned about its role in the Rugby scene to position it as one of the fundamental partners for the growth of the sport, Brazil.
What we did
Nacione™ was responsible for restructuring the brand through a young, digital, and communicative brand, and extending that idea to all touchpoints, especially in the digital environment. The brand gained a new color, still green as the old one, but with a nice touch that provokes the Rugby in its classic and formal style. The icon of the brand was inspired by a Rugby ball passing through a portal, like a black hole, representing the connection of the sport with the digital world. The project also counts on brand strategy, business positioning, communication evolution and Nacione™ also took care of all the brand implantation in the environments where it exists.
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