Portal do Rugby (Rugby Portal): Brazil's largest Rugby media outlet
When Portal do Rugby was launched in 2008 as a blog, it aimed to promote the sport in Brazil and worldwide through photos, videos, and statistics of the championships. Since then, it has grown in the Brazilian sports segment, becoming Brazil's main Rugby media outlet. With multiple levels of detail and accurate sports coverage on and off the field, the site was voted the best Brazilian Rugby coverage from 2010 to 2017. Nacione™ was responsible for restructuring the brand, giving it a young, digital, and communicative brand, and extending the same idea to all points of contact, especially in the digital environment. We refreshed the brand with a new color, still green like the old one, but with a trendier touch that provokes Rugby's classic and more formal style. The brand icon was inspired by the image of a Rugby ball passing through a portal, like a black hole, representing the sport's connection with the digital world.
General Enquiries, Media & PR
NY +1 917 720 3422
UK +44 20 8144 3396
BR +55 11 984550190
Av. Presidente Juscelino Kubitschek, 1455 - 4º andar.
São Paulo, SP
04543 011
let's celebrate life
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