BRANDING MARZITO TRAVEL
Marzito is a Travel Agency, located in Croatia. The company operates in Croatia, Slovenia, Bosnia – Herzegovina and Montenegro. Nacione™ Branding was the responsible for bringing to life the wish of the company to highlight the power of the Adriatic Sea into a cool, relaxing, happy and passionate brand strategy and identity.
The starting point to develop this brand was to talk about travel despite of the difference between the countries. We choose to highlight the experience of the region to give more power to destinations. The name Marzito means "Little Sea" in Portuguese, which allowed us to be inspired by sea colors like blue and green. The destinations have personalized signatures inspired by travel stamps.
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