Liga de Gestão Esportiva (LiGE)
About
The Liga de Gestão Esportiva (LiGE) was created with the aim of approaching and promoting the debate for the Fundação Getúlio Vargas, Brazilian higher education institution, and preparing its members for the labor market.
What we did
Nacione™ developed the entire brand system, with new logo and colors added to create a versatile brand. We felt the need to have multiple logo versions on this project, so the client would be able to choose between a corporate or sports mood according to each layout theme. Since LiGE is a brand about sports management, we choose an abstract symbol that was made by a star and an arrow to translate management into a design shape. The result was a classic sports brand as a crest that can behave also as a corporate brand. The mix of blue and yellow changed the way that the brand can be perceived, bringing more energy and confidence to a young brand.
General Enquiries, Media & PR
NY +1 917 720 3422
UK +44 20 8144 3396
BR +55 11 984550190
Av. Presidente Juscelino Kubitschek, 1455 - 4º andar.
São Paulo, SP
04543 011
let's celebrate life
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