SPORT AMERICA
NFL, MLB AND NBA

Year
2022

SportAmerica, responsible for the operation of the NBAStore Curitiba and Porto Alegre, is a fan shop for lovers of American sports on licensed NFL, NBA and MLB products.

Nacione™ developed the brand, identity and visual communication project for the project, which was based on the launch of another new brand store in Curitiba, with decisions taken to prepare the brand for the expansion of points of sale: graphic formats for various commercial spaces, activations and promotional communication, with an agile transition to digital segmentation.

The project was developed to meet two main points: the sports fan's experience in the digital purchase process, from the communication of products, lines and novelties, and the arrangement of aesthetic elements created for physical and promotional environments. In addition to digital communication and updating the brand, the new website design contributes to a faster delivery process and customer experience.

Full project at www.nacione.com

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