BRANDING LIVSTA TRAVEL EXPERIENCE

Client
André Lucchesi and Felipe Sampaio

Where
Brazil / Norway

Year
2018

Agency
Nacione™ Branding​​​​​​​

Animated Logo
Pimientos.co

About
Livsta is a travel brand born to explore unique travel experiences. With the most unique destinations, Livsta aims to discover a new way to enjoy life. Livsta comes from the combination of two words: Live + Stay. The name is the living memory that stays in the mind. Livsta was born for those who wish to share the most unique experiences in the world.

What we did
Nacione™ Branding was responsible for creating the Brand Strategy, Brand Platform, Naming, Key Visuals, Creative Direction,  Brand Identity and Brand Book. The challenge of this project was to create a disruptive approach in an overexplored market. So we dug into the scenario and created a brand positioning based on the product which is the experience and then we came up with a brand identity that evokes the act of exploring and creating stories through experience.

We have created a brand that breathes new directions, new destinations and behaves like a classic travel tool. Using the circle with the arrow letters and behaving like a compass, has resulted in an interesting visual aspect that highlights the main asset of this brand. The result was a powerful brand with a unique proposal and expression.

© 2020. All Rights Reserved. The content featured on this page is the responsibility of the authors and does not represent the interests of third parties. Images are only to promote discussion and illustrate concepts and ideas. Nacione™ is a trademark of Mapz-Flaggen Capital Group. Let’s celebrate life.

This site uses cookies to make sure you have a true and respectful experience. Learn more about our Privacy Policy here.